Purchase Price Allocation (PPA) Valuation Services
When one company acquires another, the purchase price rarely equals the book value of net assets. Purchase Price Allocation (PPA) is the process of distributing that acquisition price across all identifiable assets and liabilities at their fair values as at the acquisition date.
PPA is not just an accounting formality. It determines how goodwill is recognised, how intangible assets appear on the balance sheet, and how future depreciation and amortisation are computed. A precise PPA protects your financial statements and ensures compliance with applicable Indian Accounting Standards.
- Certified Business Valuation Experts
- Mergers & Acquisitions Support
- Income Tax Compliance Support
- End to End Advisory Support
India's Ind AS 103 Specialist for Purchase Price Allocation
Most PPA valuation providers in India apply IFRS or US GAAP frameworks. We anchor every PPA engagement in Ind AS 103, 38, 36 and 12, the standards your auditors and the NCLT will ask about. Our reports are prepared by an IBBI registered valuer and are accepted by Big-Four auditors across business combination assignments.
Breaking Down Purchase Price Allocation
Situations That Trigger a PPA Exercise
PPA is mandatory under Ind AS 103 for every business combination. Common scenarios include:
Acquisition of a Controlling Stake
Merger or Amalgamation
Business Unit or Division Acquisition
Cross-Border Acquisitions
Private Equity and VC-Backed Investments
Regulatory Framework Governing PPA in India
How We Conduct a PPA: Step by Step
01
Acquisition Review and Asset Inventory
02
Intangible Asset Identification
03
Fair Value Assessment Report
04
Deferred Tax and Goodwill Computation
05
Disclosure-Ready Report
Goodwill vs Bargain Purchase Gain: Key Differences
The outcome of a PPA exercise is either goodwill or a bargain purchase gain. Understanding the difference matters for balance sheet presentation, impairment testing and financial analysis.
| Goodwill | Bargain Purchase Gain | |
|---|---|---|
| Arises when | Consideration paid exceeds net fair value of identifiable assets | Net fair value of identifiable assets exceeds consideration paid |
| Balance sheet treatment | Capitalised as intangible asset; not amortised | Recognised immediately in profit and loss as income |
| Subsequent testing | Annual impairment test under Ind AS 36 | No subsequent testing required |
| Common cause | Synergies, brand premium, strategic value of acquisition | Distress sale, forced liquidation, mis-priced deal |
| Reassessment required | No; recognised as final once measurement period closes | Yes; Ind AS 103 requires a reassessment before recognition |
Your PPA Measurement Period Has Already Started
Completed an acquisition recently? PPA must be filed within the twelve-month measurement period under Ind AS 103. My Valuation delivers audit-ready PPA reports accepted by Big-Four auditors across India.
Valuation Approaches Used in a PPA Exercise
Identifying Intangible Assets During a PPA
One of the most critical and complex steps in a PPA is identifying intangible assets that were not recorded on the target company's books. Ind AS 38 requires recognition of any intangible that is either separable from the business or arises from contractual or legal rights.
Customer-Related Intangibles
Customer lists, customer relationships and order backlog. These are commonly the highest-value intangibles in service and B2B businesses.
Marketing-Related Intangibles
Trademarks, trade names, internet domain names and non-compete agreements. Brand intangibles are particularly significant in consumer-facing acquisitions.
Technology-Related Intangibles
Patented and unpatented technology, computer software and proprietary databases. Critical in technology, pharmaceutical and SaaS acquisitions.
Contract-Based Intangibles
Licensing agreements, franchise agreements and supply contracts that convey rights or revenue streams to the acquirer. These are particularly common in regulated industries and distribution-heavy businesses.
Deferred Tax Implications in Purchase Price Allocation
Every fair value step-up recorded in a PPA creates a temporary difference between accounting value and tax base. Under Ind AS 12, this results in deferred tax liabilities that must be recognised on acquisition day.
Common Intangible Assets Valued in a PPA
The table summarises frequently identified intangible assets in Indian PPA engagements, along with valuation method and typical useful life applied.
| Intangible Asset | Valuation Method | Typical Useful Life |
|---|---|---|
| Customer Relationships | Multi-Period Excess Earnings Method (MPEEM) | 5 to 15 years |
| Trademarks and Trade Names | Relief from Royalty Method | Definite or indefinite life |
| Developed Technology | Relief from Royalty or Cost Approach | 3 to 10 years |
| Non-Compete Agreements | With-and-Without Method | Contractual term |
| Order Backlog | Multi-Period Excess Earnings Method | Less than 1 year typically |
| Distribution Networks | Income Approach (distributor method) | 3 to 8 years |
How We Approach Every PPA Engagement
Transaction-First Review
We engage with your finance and legal teams early to review transaction documents, earn-outs, contingent consideration and other deal features before any valuation work begins.
Sensitivity Analysis Included
We present detailed sensitivity analysis on key assumptions including discount rates, revenue growth and useful-life estimates, so auditors can verify our conclusions independently.
Complete Asset Register
We build a full asset register covering all tangible, financial and intangible items using structured checklists, so no qualifying intangible is missed before valuation modelling starts.
Disclosure-Ready Format
Our final reports are formatted to support direct use in Ind AS 103 disclosures and notes to financial statements, reducing the documentation burden on your finance team.
Ind AS 113 Compliant Inputs
Our valuations use market-observable inputs wherever available and disclose Level 1, 2 and 3 inputs per the Ind AS 113 hierarchy, satisfying both auditors and regulators.
Who Requires a PPA Valuation
What's Inside Our PPA Valuation Report
Detailed PPA Report
Excel Workings and Models
Goodwill Memo
Deferred Tax Schedule
Amortisation Schedule
Disclosure Language
Common PPA Challenges and How We Address Them
Intangibles Not on the Books
The most common audit finding in PPA work. We use structured checklists and industry benchmarks to ensure no qualifying intangible is missed before the valuation is finalised.
Estimating Useful Lives
We use customer attrition data, technology obsolescence curves and contractual evidence to support every useful-life assumption with documented rationale.
Cross-Border Deals
Where the acquiree is a foreign entity, we apply currency conversion and adjust for local market conditions in the fair value assessment.
Contingent Consideration
Where the deal includes earn-outs or milestone payments, we separately value the contingent consideration and help track reassessment at each reporting date per Ind AS 103.
Measurement Period Adjustments
We track new information obtained within twelve months of acquisition and help update the provisional PPA accordingly, keeping the audit trail complete.
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to Raise Over ₹1500 Crore
Why Businesses Choose My Valuation for PPA
Get Your PPA Report Ready Before the Audit
A Purchase Price Allocation completed accurately and on time protects your financial statements and avoids costly restatements. My Valuation delivers PPA reports that are audit-ready, Ind AS 103 compliant and fully documented.


